There are three main colours used in this poster; black/grey, orange and blonde/yellow. The colour of the sky at the top of the poster suggests that this film will be a horror film because they tend to take place at night, and with the sky being dark this tells the audience that this film is too. The red of the fire relates to the title “Drag Me To Hell”, as hell is a place of uncomfortable heat and fire. The orange fire also being at the bottom also suggests that the lead character pictured above is being dragged to hell in the poster, showing that the poster is containing an image of disequilibrium, typical of most posters.
The character in the poster has blonde hair which is purposely put over the dark sky so that it stands out. This is not only to highlight to the audience that the character in the poster is the lead character, but also that this film isn’t going to be your everyday horror movie. In horror films, it is known that the stereotypical “blonde bimbo” is usually one of the first people to be killed and the survivor is usually male or a woman of another colour hair. (As blondes are stereotyped as damsels in distress, etc). This tells the audience that if the lead character is not stereotypical, than perhaps the film isn’t, causing the blonde hair to be one of the main attractive colours on this poster.
There are not many symbols in this poster. The only noticeable one would be that of the three hands dragging the character downwards. This is strange because rather than two hands there are three, and by reading the caption it says “But in three days, she’s going to hell.” This suggests to the audience that perhaps in each day something is going to drag her closer to hell and each hand is placed on a different part of her body and the general fact there are three hands. Each of the hands looks the same, so this suggests to the audience that whatever is dragging her to hell is the same thing rather than three different things.
The main objects in this poster are the main character, the three hands pulling on her, and the two houses either side of the main character in the background. The main character is represented photographically because she is the lead character and needs to be highlighted. The hands are graphically represented because they have been graphically modified and have a look about them to suggest to the audience that they will play a slightly smaller role in the film. The houses in the background are represented illustratively and I think that this has been done to set the scene and be almost like an illusion in the back
From looking at the film poster the intended audience they would be targeting will be people who are interested in horrors. According to Pearl and Dean the age group would be 15-24, also slightly more males would rather go and see the film, this could just be because of the genre as males are more likely to go and see a horror than females are.
The genre of Drag me to Hell is a horror. We know this due to the dramatic images on the poster. The star in the poster has been used as the USP (unique selling point). There are no expert witnesses quoted on the poster. pleasures that are promised by the poster will be danger, fear, fire, possibly death if not someone trying to kill. The attention is gained threw shock. As the images are graphic and different it draws the viewers in as they have not seen a poster like it before. It will make the audience think what will happen and will want to see it to find out. The tag-line on the poster, “Christine Brown has a good job, a great boyfriend, but in three days, she’s going to hell”, shows that the character (Christine Brown) has got a bad spirit after her and wants her to die as she has done something bad. This makes the audience sure that the films genre is horror.
The poster has important information on it, for example it shows who is the production company (Ghost house productions). This is important as the production company will get more noticed, also if they have a good reputation for their films they will get more people going to see the film as they will believe it has come from a good production company.
I believe the poster is effective as the images are believable and look dramatic. This poster is also very different to a lot of horror posters, this would make me want to see it. I believe it connects effectively with the audience as it gives information in the tag-line which the audience would be interested about. The tag-line gives a bit more information on what the film is to do with. I do not believe the poster is offensive in any way.
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